Overview

The mission of this workshop is to understand and embrace the concepts of Gamification thinking & design, to incorporate purpose, engagement, fun, mastery and autonomy for your players in- and outside of your organization by using the tools & techniques for Enterprise Gamification.

Gamification is the use of  game design techniques & mechanics to solve problems and engage audiences. Gamification strives to encourage users to engage in desired behaviors in connection with non-game applications.

The workshop will be a full day practical workshop on the concepts of enterprise gamification.

Agenda

The agenda of the workshop will be as follows:

Gamification Workshop

Thursday, August 16th, 2012 - 9:30am-5:00pm

A full day practical workshop with many individual and team exercises throughout the day.

1. Onboarding – Introduction to Enterprise Gamification
2. Defining the Challenge & Goals
3. Understanding the Player(s)
4. Learning about Gamification Design and Game Mechanics
5. Gamifying the Application / Process / Activity
6. Growing & Sustaining the Application / Process / Activity
7. Considering National and International Legal Restrictions
8. Building Awareness and Support for Gamification in your Organization
9. Developing a Holistic Corporate Gamification Strategy

At the end of the day you will be able to apply gamification techniques to your application or activity for your player types, be they employees, customers or partners. If you brought your own example to the workshop, you will have a raw draft of a potential gamified approach for it.

Requirements

For the Gamification Workshop there are no requirements. If you have a concrete application, process or activity in mind that you want to gamify, you are very welcome to use that example during the workshop. Many other examples will be provided.

Other

Catering for breakfast, lunch, snacks and coffee-breaks will be provided. During the workshop be aware of low-flying Angry Birds plush toys. We cannot guarantee that you leave the workshop without one.

Who should attend?

• IT Architects
• Application Developers
• Community Managers
• IT Consultants
• User Experience Designers
• Business Process Experts
• Solution & Product Managers
• Marketing&Brand managers
• Game Designers
• ...

Register Now!

Space is strictly limited. Register now to reserve your seat!

Speakers & Sponsors

The workshop will be led by Mario Herger:

MARIO HERGER is a Senior Innovation Strategist at SAP Labs in Palo Alto, California and global head of the Gamification Initiative at SAP. In his work as head of the Gamification Initiative at SAP he has encountered and supported gamification efforts in the enterprise from multiple levels and departments, like Sustainability, On Demand, Mobile, HR, Training & Education, Simulation etc. He has driven the awareness around gamification inside and outside SAP by organizing and leading innovation events around this topic, working with gamification platform- & service-providers, and by incorporating gamification into SAP's strategy.